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NZ Service Trademark

We’re proud to display the official New Zealand Service Trademark on our website to give our clients confidence that they’re working with a genuine Kiwi business.

NZ Service Trademark Logo

About the trademark

The New Zealand Service logo is an official trademark administered by Buy New Zealand Made.

Since 1988, the iconic Kiwi in a triangle logo has helped consumers identify New Zealand-made products, and in 2024 the service trademark was introduced.

To use this logo, a business must formally apply and meet strict criteria including:

  • A minimum of 90% New Zealand ownership
  • Operates within New Zealand and delivers its services to NZ-based consumers
  • Key coding and development is done in New Zealand
  • Funds are reinvested into the local economy

Why this matters

When choosing a service provider to work with, you want confidence that they are who they say they are. For an online business like Beany, that requires extra trust as location signals like a physical address or a region-specific phone number don’t exist.

This matters even more with accounting services. When you're handing over financial details, you rely on the team you’re working with to understand local tax laws, compliance requirements, and the wider New Zealand business landscape. Just as importantly, you want to know that the firm is actually based where it says it's based, and not somewhere else in the world.

The NZ Service trademark provides an official verification that we’re a real New Zealand firm supporting local businesses.