The coronavirus is the latest reminder that external events can occur and severely impact your business without warning. By their nature, you cannot plan for specific Acts of God, but you can plan in general for external, adverse events.
There are 3 main types of external business shock:
The coronavirus is a good example of an economic event. China has dramatically cut its holiday season movements and expenditures and this has impacted on all sorts of Kiwi businesses from the suppliers of crayfish to log movements at the ports. It’s important to note that you might not be directly affected, but subject to downstream consequences. The Hawkes Bay forestry sector is being impacted which affects all the smaller businesses which support that region and its people.
To manage economic risk, you can:
- Maintain (or develop) a diverse customer base. If one of your customers reduces their trade with you, it’s good to have others so you are not reliant on one type of customer.
- Have available funds to manage a short term downturn, or access to credit. Short term debt may be required to help you through a short term crisis. Access to debt is helped significantly if your books are in order. Being able to supply up to date and accurate financial statements to a potential lender will speed the process.
- Be able to rapidly reduce costs. Responding sooner rather than later can help you survive an external event. Don’t bury your head in the sand.
To manage natural risk (such as an earthquake, fire or drought), you can:
- Insure yourself and your business against natural risks. Discuss this with your broker and see if it makes sense to insure yourself against weather, or other events.
To manage political risk (such as the sudden change of legislation, such as the introduction of capital gains tax), you can:
- Stay informed
- Be a member of your professional lobby group (Real Estate Institute of NZ or Hospitality Association NZ, for example). These groups can lobby on your behalf and keep you informed.
- Think ahead of time about how to mitigate risks. You can maintain a log of all the possible risks and how you can mitigate them. In the example of the sudden introduction of adverse legislation, you may want to think about diversifying investment away from property.
Acknowledge the Reality of Unforeseen Events
It’s hard to face up to this reality and, as normal human beings, we want to hope for the best far more than we want to prepare for the worst. But take some time to consider your risks, maybe once a year, and make a plan to mitigate your risks and plan for adverse events – then you can not think about it for another year!
If you are having specific stress or concern about the impact of Coronavirus and what you should do, contact us at firstname.lastname@example.org and we can help you analyse your options.
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