Becoming beany.com

Beany.com and selling to the rest of the planet

It was a very tough call when John Curtis, our CTO, called and said we had the opportunity to buy the beany.com domain name.

It sounds ridiculous, but so much time and energy can go into deciding a name for your business (not quite as bad as naming your child, but up there).  We arrived at Beany as a working title for our business – it kind of stuck and we never found a better name.  At the time, beany.com and beany.co.nz had gone, so we plumped for beany.biz. This served us very well for the first two years. However, we had to decide whether to stay with beany.biz or act like a grown up business and take on the mantle of .com.  

We considered three factors :

Did we want to take the Beany concept international?

It has always been the plan to take the Beany business to offshore markets and we’ve recently launched in Australia. so that was a quick and easy “Yes”.

What does the New Zealand market think of .biz?

Although .biz has been a great launch pad for our business, there was a feeling that it did not create as much trust as a .com – and we’re all about trust, security and being around for our clients for the long haul.  So .com felt like a signal that we were taking ourselves seriously and have longevity.  

How much was it going to cost?

And finally, could we afford it?  We took the opportunity to make this move as we were upgrading our web presence anyway and buying the .com domain name was surprisingly affordable.

So, here we are, feeling like a grown up business, ready to trade here in New Zealand with pride and excited to continue growth offshore.

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